The textbook offers a comprehensive overview of the various efforts undertaken by the European Union in order to facilitate an inclusive, safe, and efficient European Audiovisual Sector and is primarily intended for the use of business and journalism students. It is divided into three basic parts focusing on: the diverse socio-economic goals pursued by the EU in this field; EU actions meant to strengthen its overall economic basis and finally; EU efforts undertaken in order to ensure the continuing competitiveness of European audiovisual markets. Discussed in particular are the Audiovisual Media Services Directive and its relationship to the legislation of individual Member States as well as support schemes (such as the MEDIA programme) made available by the EU in this field. Also stressed is the impact on the internal development of the sector exercised by the European Commission through the application of state aid and competition rules.
See the English version of contents and preface in the information volume linked above.
